2024Reference · WebGL
Active Theory
A digital experience studio building real-time work for global brands, with a site that behaves like a product rather than a showcase.
- Client
- Active Theory — reference
- Year
- 2024
- Services
- WebGL, Real-time graphics, Loading strategy, Brand systems
The work
The challenge
Studio sites have to load fast for a client on a hotel wifi connection and still look like the team can build anything. Those two goals usually fight each other.
My approach
What I take from it: an aggressive loading strategy, restrained typography carrying the brand, and heavy real-time work introduced only after the first meaningful paint.
Reference build, not my workType
Active Theory, Los AngelesStudio
Real-time at brand scaleFocus
Want this level of craft in your product?
Let me look at your version of this problem
Share the brief and I will tell you honestly whether I am the right person for it.