03Journal
Notes on building, converting and learning
Short pieces on what I learn while shipping: what actually converts, where AI earns its place, and the lessons that were not comfortable.
AI & automation
Where LLMs actually belong in a product
After building AI-driven follow-up and automation for marketing funnels, the pattern is clear: models earn their place where a human was doing repetitive judgement work.
5 Jul 20266 min read
Growth engineering
Landing pages that generate leads, not just traffic
A page is only half of a campaign. The half that decides whether you get clients is everything that happens in the sixty seconds after the form is submitted.
10 Jun 20267 min read
Notes
Failure is not the opposite of success
I failed an interview with an international company because my spoken English was not ready. Here is what that actually taught me.
20 Dec 20253 min read
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